Centralized Management
All your sites, ad units, bidders and demand networks in one dashboard. Full control without the friction.
Monetization platform
Header bidding, inventory management, reporting and optimization. Without modifying code on your site.
— What is Dominus? —
Dominus was born from the need to simplify the complexity of the programmatic ecosystem. What started as Embi Media's internal tool became a robust publisher platform, designed so yield optimization does not depend on developers.
All your sites, ad units, bidders and demand networks in one dashboard. Full control without the friction.
No-code implementation. A single script on your site and the full ad stack runs automatically.
Connect, map and visualize metrics from all your demand sources in real time.
— How it works —
Dominus is our proprietary technology for header bidding, ad units, bidders and reporting. It will soon be available as an end-to-end platform for publishers.
01
Connect your GAM, create Prebid orders, AdX connections and integrate your Ad Units.
02
Add domains and seller IDs. We validate your ads.txt automatically.
03
Turn SSPs on/off with one click per ad unit. Slot sharing for real A/B tests.
04
Unified reporting in real time. Make yield decisions with data, not intuition.
— Modules —
Publisher catalog with domains, Seller IDs and supply chain declaration. Real-time ads.txt traffic light.
Bidirectional API connection with Google Ad Manager. Automatic ad unit sync and order generation.
Prebid.org integration. Smart configuration that detects required parameters per adapter.
Traffic split between ad unit variants by percentage. Ideal for A/B testing with no code changes.
— Modules —
Dominus connects bidirectionally with your Google Ad Manager account to sync ad units and automate order configuration.
01
API connection with any existing Google Ad Manager account.
02
Automatic download of ad units already created in the publisher account.
03
Automatically generates the Ad Exchange order and the Prebid order to monetize Header Bidding.
04
Create an ad unit in one environment and it automatically replicates in the other.
Lower integration friction for publishers who already have an active ads structure.
— Roadmap —
Dominus is the technology that powers Embi Media's in-house monetization today. We are about to launch it as an independent platform so any publisher can manage their own monetization.
01
One platform. All SSPs competing.
No code, in minutes. Dominus gives publishers control of their programmatic stack: configure Header Bidding, activate bidders, run real RPM A/B tests and unify reporting from every SSP in one dashboard. Zero developer dependency.
02
Automated optimizations, trained agents.
Automated optimization flows by format, specialized prebid agents and dynamic pricing rules monitored by agents. Continuous wrapper configuration improvements, with always-on A/B scenarios to generate the highest possible revenue uplift.
— Dominus —
Sign up for early access and be among the first to use Dominus.